QVC Queen Turned Shark Tank Investor
Already familiar with Television, QVC Queen, Lori Greiner stepped into Shark Tank and made a big splash, causing controversy as she battled with Mark Cuban. Not one to back down, she’s got an attitude that says fight, but melts hearts for fans everywhere. Make no mistake, Lori is a Shark and is quite the contrast from Barbara Corcoran, the other lady on the show, who is straight up, yet very kind.
Lori Greiner brought her first product to market in the mid nineties. The product, a jewelry box proved wildly successful selling all units on her first appearance on QVC.
This Lady Shark and QVC Queen holds hundreds of patents and over 400 products.
Chicago is Home to Lori Greiner
The Queen reins from Chicago, and is most often on Twitter when her episodes of Shark Tank are on. She knows connecting with her audience is key to marketing her products.
Each Shark offers unique value to the Entrepreneurs who come to pitch their products. Clearly, Lori is focused on the value proposition for entry level to mid level consumers. The products need to be priced low enough to be attractive to her audience, while giving buyers confidence they are buying a quality product.
Don’t expect Lori Greiner’s products to be high end designer goods, they need to be priced on the money with the looks of the expensive stuff. She expects them to work too, so they can’t fall apart the minute her customers get their new goods.
Lori Greiner is in control of her entire business. She’s done it all and drives a hard bargain. She knows the patent system inside and out, as well as the legal system. She’s studied it all and that makes her a very savvy investor.
Lori Greiner Quotes
Dear Optimist, pessimist and realist – while you guys were busy arguing about the glass of wine, I drank it! Sincerely the Opportunist! – On Twitter
Shark Tank Investments by Lori Greiner